Brand Kit

This is Decisyon.

Logos, colors, fonts, and boilerplate copy for press, partners, and analysts. Use them with care — they represent the operators who run on Decisyon every day.

Decisyon logo
Our personality

How Decisyon shows up.

Four traits guide every word, page, and pitch we put into the world.

Outcome-first

We lead with the result on the plant floor — uptime, throughput, margin — not the software that produced it.

Plant-floor plain

If a shift supervisor can't picture it in 5 seconds, rewrite it. No jargon, no buzzwords, no abstractions.

Confident, not loud

Real numbers from real customers. We show our work and let the results carry the weight.

Human

We talk to operators and operators talk back. We're a team, not a vendor.

The plant-manager test

Does this say what changes on their floor, or what the software does? If it's the second one, rewrite it.

Logo

The Decisyon mark.

Color first. Reverse white for dark or photographic backgrounds. Never recolor, distort, or apply effects.

Decisyon logo — Primary color
Primary color
Default mark. Use on white or very light backgrounds.
Decisyon logo — Reverse — white wordmark, color leaf
Reverse — white wordmark, color leaf
Use on charcoal, plum, or photographic backgrounds where the leaf can stay in brand color.
Decisyon logo — Reverse — all white
Reverse — all white
Single-color reverse mark. Use on dark or photographic backgrounds where the full logo must read as one color.

Safe zone

Maintain clear space equal to the full width and height of the leaf icon on every side of the logo. Nothing — text, graphics, photo edges, or other marks — may enter this zone. Minimum logo width: 80px on screen, 0.75″ in print.

Decisyon logo safe-zone diagram: clear space around the wordmark equals the width and height of the leaf icon on all four sides.

Do & don't

Do
Keep the color logo on white or very light backgrounds.
Do
Use the reverse white logo on charcoal, plum, or photos.
Do
Preserve the safe zone on every layout.
Don't
Don't recolor the logo or change the green.
Don't
Don't stretch, skew, rotate, or add drop shadows.
Don't
Don't place the color logo on busy photos or low-contrast backgrounds.
Color

The Decisyon palette.

Primary green dominates. Plum is an accent — use it for CTA bands and contrast moments only. Olive light tints support, never lead.

Primary Green
HEX #4A7C2E
RGB 74, 124, 46
CMYK 70, 28, 100, 12
Dominant brand color. Buttons, links, headings.
Plum
HEX #6C1D52
RGB 108, 29, 82
CMYK 55, 96, 27, 21
Accent only. CTA bands, contrast moments.
Olive Mid
HEX #8EB01F
RGB 142, 176, 31
CMYK 47, 11, 100, 0
Sub-brand. Charts, icons, secondary surfaces.
Olive Light
HEX #C9D789
RGB 201, 215, 137
CMYK 25, 5, 60, 0
Tinted backgrounds, dividers.
Charcoal
HEX #58595B
RGB 88, 89, 91
CMYK 0, 0, 0, 80
Body copy, neutrals.

Neutrals

White
#FFFFFF
Surface
#FAFBFC
Border
#EEF0F2
Typography

Two voices, one system.

Montserrat carries the brand. Open Sans does the reading. Both are free under the SIL Open Font License.

Display · Headings
Montserrat
Regular 400 · SemiBold 600 · Bold 700 · ExtraBold 800
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789
One plant. One use case. 14 days.

Free for commercial use under the SIL Open Font License 1.1.

Body · Reading
Open Sans
Regular 400 · SemiBold 600 · Bold 700
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789
Operational intelligence embedded into execution. Real numbers from real customers, on real plant floors.

Free for commercial use under the SIL Open Font License 1.1.

Typographic hierarchy

RoleFontWeightSizeUsage
H1 / HeroMontserrat80054pxPage titles
H2 / SectionMontserrat80038pxSection headers
H3 / SubsectionMontserrat70022pxCard titles
EyebrowMontserrat70011pxUppercase, +3px tracking
BodyOpen Sans40016pxParagraphs, 1.6 line-height
CaptionOpen Sans40013pxCaptions, fine print
Voice & tone

We say it like operators talk.

Outcomes first, plain words, real numbers. Below: the same idea, written two ways.

We say
We don't say
Cut unplanned downtime 27% in 90 days.
Industry-leading AI-powered platform.
Your shift supervisor sees the next best action.
Empowering stakeholders with actionable intelligence.
One plant. One use case. 14 days.
Comprehensive enterprise digital transformation.
Schneider got +18% throughput on Line 3.
Customers are seeing significant ROI improvements.
Boilerplate

Approved copy.

Three lengths for press releases, partner pages, and analyst briefs. Use verbatim or trim to fit — please don't paraphrase.

Short — 50 words
Decisyon is the operational intelligence platform for manufacturers. We embed AI directly into plant-floor workflows — capturing context, surfacing risk, recommending action — so teams unlock capacity, accelerate launches, and scale performance across plants. Headquartered in San Francisco, Decisyon supports more than 100,000 daily users worldwide.
Medium — 150 words
Decisyon is the operational intelligence platform for manufacturers, delivering AI-powered solutions across the Decisyon Digital Factory (DDF) suite and Decisyon App Composer (DAC), our agentic low-code platform. Decisyon embeds intelligence directly into plant-floor execution — capturing operational context, surfacing risk signals, recommending corrective actions, and learning continuously from plant activity. Manufacturers use Decisyon to unlock capacity, accelerate launches, improve margins, and replicate best practices across plants and lines. Our platform supports more than 100,000 daily users across industries including food & beverage, CPG, automotive, industrial, and life sciences. Customers consistently report measurable gains in OEE, throughput, downtime, and ROI. Headquartered in San Francisco, Decisyon helps manufacturers transform data into action, action into execution, and execution into measurable business results.
Long — 300 words
Decisyon is the operational intelligence platform purpose-built for manufacturers who need to move beyond dashboards and operationalize AI on the plant floor. The company delivers an integrated portfolio that spans the Decisyon Digital Factory (DDF) — combining structured operational workflows, AI Agents, LLM-powered insights, and industrial IoT connectivity into a unified operational layer — and Decisyon App Composer (DAC), an agentic low-code platform that enables rapid configuration and enterprise-scale deployment without complex custom development. Decisyon embeds AI directly into execution workflows, capturing operational context, surfacing risk signals, recommending corrective actions, and continuously learning from plant activity to improve throughput, predictability, and margin. Instead of static dashboards, manufacturing teams operate with AI-assisted workflows that guide the next best action — closing the loop from insight to execution in real time. Decisyon's customers span global enterprises in food & beverage, CPG, automotive, industrial manufacturing, and life sciences, and support more than 100,000 daily users. Customers have achieved measurable gains in productivity, equipment effectiveness, operational efficiency, and return on investment by creating more connected, intelligent, and agile manufacturing environments. Headquartered in San Francisco, Decisyon serves manufacturers across a wide range of industries and helps organizations transform data into action, action into execution, and execution into measurable business results.
Press & partnerships

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