Skip to main content
Brand Kit

This is Decisyon.

Logos, colors, fonts, and boilerplate copy for press, partners, and analysts. Use them with care — they represent the operators who run on Decisyon every day.

Decisyon logo
Our personality

How Decisyon shows up.

Four traits guide every word, page, and pitch we put into the world.

Outcome-first

We lead with the result on the plant floor — uptime, throughput, margin — not the software that produced it.

Plant-floor plain

If a shift supervisor can't picture it in 5 seconds, rewrite it. No jargon, no buzzwords, no abstractions.

Confident, not loud

Real numbers from real customers. We show our work and let the results carry the weight.

Human

We talk to operators and operators talk back. We're a team, not a vendor.

The plant-manager test

Does this say what changes on their floor, or what the software does? If it's the second one, rewrite it.

Messaging framework

What Decisyon says, in one voice.

Mission, category, and value proposition — the through-line for every presentation, page, proposal, and pitch.

Mission

Turn Manufacturing Intelligence into Operational Excellence.

Vision

Build the world's leading AI Workforce that enables every manufacturer to operate with the speed, consistency, and intelligence of its best people — every shift, every day, every plant.

Category

Decisyon is the AI-Powered System of Execution for Manufacturing — a new software category that bridges the gap between operational intelligence and operational execution.

Value proposition

Most manufacturing software tells you what happened. Decisyon helps ensure what should happen actually happens. We turn manufacturing intelligence into coordinated operational execution through an AI Workforce.

Messaging hierarchy

Nine pillars, used in order. Category first, methodology last.

#TermRole
1AI-Powered System of ExecutionCategory
2AI WorkforceVision
3Operational ExcellenceCustomer Outcome
4AI AgentsDigital Workers
5Agentic PlatformPlatform Architecture
6Agentic MESExecution Layer
7Industrial IntelligenceDecision Layer
8Operational MemoryKnowledge Layer
9Continuous ImprovementBusiness Methodology
Use
AI WorkforceAI-Powered System of ExecutionOperational ExecutionOperational ExcellenceNext Best ActionHuman-in-the-LoopContinuous ImprovementClosed-Loop ExecutionIndustrial IntelligenceOperational MemoryManufacturing Intelligence
Avoid leading with
DashboardAI CopilotChatbotDigital Transformation PlatformData PlatformAnalytics PlatformDecision SupportLow-Code Platform

These terms describe features. Decisyon leads with the category and the outcome.

Color

The Decisyon palette.

Primary green dominates. Plum is an accent — use it for CTA bands and contrast moments only. Olive light tints support, never lead.

Primary Green
HEX #4A7C2E
RGB 74, 124, 46
CMYK 70, 28, 100, 12
Dominant brand color. Buttons, links, headings.
Plum
HEX #6C1D52
RGB 108, 29, 82
CMYK 55, 96, 27, 21
Accent only. CTA bands, contrast moments.
Olive Mid
HEX #8EB01F
RGB 142, 176, 31
CMYK 47, 11, 100, 0
Sub-brand. Charts, icons, secondary surfaces.
Olive Light
HEX #C9D789
RGB 201, 215, 137
CMYK 25, 5, 60, 0
Tinted backgrounds, dividers.
Charcoal
HEX #58595B
RGB 88, 89, 91
CMYK 0, 0, 0, 80
Body copy, neutrals.

Neutrals

White
#FFFFFF
Surface
#FAFBFC
Border
#EEF0F2
Typography

Two voices, one system.

Montserrat carries the brand. Open Sans does the reading. Both are free under the SIL Open Font License.

Display · Headings
Montserrat
Regular 400 · SemiBold 600 · Bold 700 · ExtraBold 800
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789
One plant. One use case. 14 days.

Free for commercial use under the SIL Open Font License 1.1.

Body · Reading
Open Sans
Regular 400 · SemiBold 600 · Bold 700
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789
Operational intelligence embedded into execution. Real numbers from real customers, on real plant floors.

Free for commercial use under the SIL Open Font License 1.1.

Typographic hierarchy

RoleFontWeightSizeUsage
H1 / HeroMontserrat80054pxPage titles
H2 / SectionMontserrat80038pxSection headers
H3 / SubsectionMontserrat70022pxCard titles
EyebrowMontserrat70011pxUppercase, +3px tracking
BodyOpen Sans40016pxParagraphs, 1.6 line-height
CaptionOpen Sans40013pxCaptions, fine print
Voice & tone

We say it like operators talk.

Outcomes first, plain words, real numbers. Below: the same idea, written two ways.

We say
We don't say
Cut unplanned downtime 27% in 90 days.
Industry-leading AI-powered platform.
Your shift supervisor sees the next best action.
Empowering stakeholders with actionable intelligence.
One plant. One use case. 14 days.
Comprehensive enterprise digital transformation.
Schneider got +18% throughput on Line 3.
Customers are seeing significant ROI improvements.
Boilerplate

Approved copy.

Three lengths for press releases, partner pages, and analyst briefs. Use verbatim or trim to fit — please don't paraphrase.

Short — 50 words
Decisyon is the AI-Powered System of Execution for Manufacturing. Our AI Workforce continuously monitors operations, reasons over industrial intelligence, recommends the next best action, and coordinates work — turning manufacturing intelligence into operational excellence across plants, lines, and shifts.
Medium — 150 words
Decisyon is the AI-Powered System of Execution for Manufacturing — a new software category that closes the gap between operational intelligence and operational execution. Built on industrial intelligence, Decisyon creates an AI Workforce of specialist agents (Meeting Sense, Meeting Insight, Fix Finder, Deep Find, Compliance Manager) that monitors operations, reasons over industrial data, recommends the next best action, coordinates work, and increasingly automates execution. Delivered through the Decisyon Digital Factory — combining an Agentic Platform, Agentic MES, operational workflows, and Smart Gateway IIoT connectivity — Decisyon helps manufacturers close the execution gap that ERP, MES, historians, dashboards, and generative AI alone have not solved. Our mission: turn manufacturing intelligence into operational excellence — every shift, every day, every plant.
Long — 300 words
Decisyon is the AI-Powered System of Execution for Manufacturing — a new software category purpose-built to close the gap between operational intelligence and operational execution. Manufacturers have invested billions in ERP, MES, historians, IIoT, dashboards, analytics, and generative AI. Operational insight has advanced dramatically. Operational execution has not. Problems continue to recur, knowledge is lost between shifts, decisions are delayed, and corrective actions are inconsistently applied. Decisyon exists to close that execution gap. Built on industrial intelligence, Decisyon creates an AI Workforce capable of monitoring operations in real time, reasoning over industrial data, recommending the next best action, coordinating work across people and systems, and increasingly automating operational execution. The AI Workforce today includes specialist agents — Meeting Sense, Meeting Insight, Fix Finder, Deep Find, and Compliance Manager — with more on the roadmap. Together they do the prep, the chase, and the paperwork so plant teams can run the line. The company delivers this through the Decisyon Digital Factory, which combines an Agentic Platform, Agentic MES and operational workflows for execution, industrial intelligence for reasoning, an AI Workforce layer for action, Smart Gateway for PLC and IIoT connectivity, and the Element DataOps Foundation. Customers span Packaged Goods, Food & Beverage, Industrial Manufacturing, and Pharmaceutical Manufacturing, and consistently report measurable gains in OEE, throughput, downtime, and ROI. Most manufacturing software tells you what happened. Decisyon helps ensure what should happen actually happens. Our mission is simple: turn manufacturing intelligence into operational excellence.
Press & partnerships

Need something we haven't published?

Reach out and we'll get you what you need — interviews, custom assets, executive bios, customer references.

Contact us